A unique financial service was launched throughout Ukraine – the loyalty card «Vlasny Rahunok (Personal Account)» becomes a payment card and is available for replenishment at the checkout counters of «Silpo». Such an instant card has the functionality of a standard banking and provides the opportunity for purchases in retail outlets («Silpo» chain and beyond it), payment via the Internet, transfer of funds, etc.

Those customers who previously used accumulative card «Vlasny Rahunok» will be able to exchange them for bank cards with the retention of their bonus account. For new clients there is a registration in the loyalty program, after which points for purchases will be credited to the card.

- The number of non-cash payments is constantly growing, people realized how convenient it is to pay by card. The future has come – visit the nearest «Silpo» and get a tool for non-cash payments for 2 minutes without documents. There is no need to visit the bank branch. This is an unprecedented service for Ukraine that makes the use of bank cards even more convenient, – comments Liudmila Kasyanova, Head of the Department of Special Retail Projects of PJSC «Bank Vostok».

To date, PJSC «Bank Vostok» is the only bank in Ukraine that has implemented a service of issuing and replenishing of payment cards at the checkout counters of one of the largest supermarket chains. The innovative offer in the banking services market became possible due to the partnership of PJSC «Bank Vostok» and Fozzy group (supermarket chain «Silpo»*) and MasterCard payment system.

* «Silpo»: 2899 checkout counters in 234 supermarkets. Members of «Vlasny Rahunok» – 4.75 million households, about 11 million unique users.